“Deny yourself, take up your cross, and follow Me.” That is not a popular concept for the typical 21st century status-seeking, goal-pursuing, ego-driven person, even one who is a Christian. What did Jesus mean when he said that, and what does it mean for us today? This message explores this statement in the context of Jesus’ teaching about discipleship. Concepts related to Jesus’ sayings  include: sacrifice, identity and obedience.